🏮 What Is Shichi-Go-San?
Shichi-Go-San (七五三) is a charming Japanese tradition celebrated around November 15.
It’s a special day when families visit shrines to celebrate the healthy growth of their children — girls aged 3 and 7, and boys aged 5.
The custom dates back to the Heian period (8th–12th century), when noble families marked each stage of a child’s growth with ceremonies.
Today, it has become a nationwide family event filled with gratitude, smiles, and colorful kimono — a true symbol of autumn in Japan.
👘 What Happens During the Festival?
By mid-November, shrines across Japan become lively with families dressed in elegant attire.
Children wear bright kimono or hakama, while parents proudly guide them through the shrine grounds.
You’ll often see families taking photos, kids holding Chitose Ame (long red-and-white candy sticks), and the entire atmosphere glowing with joy and tradition.
It’s one of the most heartwarming sights you can encounter in Japan’s autumn season.
🏯 Where to See Shichi-Go-San
Throughout November, many shrines host Shichi-Go-San celebrations.
The sight of children in colorful kimono walking among red leaves and wooden gates feels like a scene from a painting.
Travelers are welcome to stroll through shrine grounds — even without participating — and simply enjoy the serene yet festive mood.
| Area | Shrine | Highlights |
|---|---|---|
| Tokyo | Meiji Jungu Shrine | A classic Tokyo shrine where autumn foliage meets timeless tradition. |
| Tokyo | Hie Shrine (Akasaka) | Striking red torii gates and a family-friendly atmosphere |
| Kyoto | Heian Jungu Shrine | Brilliant vermilion halls surrounded by autumn leaves. |
| Nara | Kasuga Taisha Shrine | Ancient woods and gentle deer create a spiritual backdrop. |
| Fukuoka (cit | Dazaifu Tenmangu Shrine | Famous for education blessings and vibrant celebrations. |
⏰ Best time to visit: Around November 10–17, especially on weekends when many families visit.
🍬 The Symbol of Shichi-Go-San: Chitose Ame
When you think of Shichi-Go-San, you’ll picture Chitose Ame — a long, thin candy in red and white, symbolizing longevity and good health.
Its paper bag usually features cranes, turtles, and pine trees — all lucky motifs in Japanese culture.
You can easily find Chitose Ame in supermarkets, souvenir shops, or shrine stalls throughout November.
It’s not only a sweet treat but also a delightful souvenir of your autumn trip.
🎎 How Travelers Can Enjoy Shichi-Go-San
Even without children, travelers can still experience this charming festival atmosphere.
During mid-November, many shrines are filled with families in kimono and the sound of laughter under the autumn sky.
Here are a few simple ways to enjoy it:
- Visit a local shrine and observe the celebrations quietly.
- Take photos of the beautiful kimono and autumn scenery — from a respectful distance.
- Try on a kimono or participate in a cultural experience nearby.
- Buy Chitose Ame or wagashi sweets as a seasonal souvenir.
These small actions connect you with Japanese family culture in a warm and memorable way.
🙏 Etiquette Tips for Visitors
Shichi-Go-San is a precious family celebration, so respect and care are key.
Here are a few manners to keep in mind:
- Bow slightly before passing under a shrine gate (torii).
- Walk along the sides of the main path, leaving the center for the deities.
- Avoid interrupting family photos or ceremonies.
- Always ask politely before taking photos of children.
If you’re unsure about shrine etiquette, reading a short guide beforehand will make your visit smoother and more meaningful.
🧭 Quick Facts About Shichi-Go-San
If you’re new to Japanese culture, here’s an easy summary.
Understanding the background before your visit will make the experience even richer.
| Item | Details |
|---|---|
| Event Name | Shichi-Go-San (七五三) |
| Date | Around November 15 every year |
| Where | Shinto shrines across Japan |
| Who | Girls aged 3 and 7, boys aged 5 |
| Symbol | Chitose Ame (red-and-white candy) |
| Keywords | Shichi-go-san, Japan, shrine, kimono, traditional festival, children |
💫 Smiles, Tradition, and the Beauty of Autumn in Japan
Shichi-Go-San captures the warmth of Japanese family life — a mix of gratitude, tradition, and seasonal beauty.
If you visit Japan in November, take a stroll through a local shrine.
You’ll see children in elegant kimono, families smiling beneath the autumn leaves, and the gentle rhythm of Japanese culture all around you..
“To understand a culture is to travel deeper.”
Don’t miss the heartwarming magic of Shichi-Go-San during your autumn journey in Japan.
